Centro Comercial y Hotel Parque Cerro Verde II

In a private competition for the expansion of the Parque Cerro Verde Shopping Center, a small group of architectural firms was invited to present some development proposals for the neighboring land.

we opted for a vision in which the new extension should offer a complementary experience to the existing shopping center, moving away from the traditional model of this type of buildings, where the isolation of its visitors from what happens in the environment is promoted. In short, the contemporary Shopping Center revolves around the idea of ​​​​refuge and disconnection from everyday life. This paradigm, very successful a few years ago, is now undergoing transformation, mutating towards more open spaces and in connection with their context and whose cultural, sports, recreational and commercial offer makes them attractive destinations for the city’s inhabitants. Among the most successful examples we find: the Los Galpones Art Center in Los Chorros, Los Secaderos de la Antigua Hacienda La Trinidad, Topotepuy Gardens, etc.

The proposal presented, took up the concept of a park that is invoked in the name of the original building. This time, this park becomes a blanket of terraces and green areas that offer activities 24 hours a day, 7 days a week (walking, exercising, yoga workshops, shows, etc.), while beneath them commercial programs such as shops, restaurants, galleries, offices, exhibition halls, etc. occur. Likewise, the proposal has a hotel tower, a club and a gym that also take advantage of the terraces for their own activities.

In this new approach, the views towards the Ávila are exploited as well as those corresponding to the extensive green areas that surround it, producing a continuity between the “park” and the “shopping center” which guarantees the profitability of the entire complex and aims to turn it into a recreational, commercial and cultural center of metropolitan reference.